Business Manager | Creative Director

Organizing Creativity

I take great pride in my creativity, but amongst a team of creatives, my technical expertises really shine. With Blue Water Highway, I worked with a group of talented musicians aimed for long-term success with their authentic brand of Americana. With my knack for problem solving, I quickly developed strategies that managed the organization like a business without losing the artistic spirit.

Unlocking New Skills

No organization is without its struggles, and when the going got tough, I worked overtime to gain new skills that would get the job done. These skills always paid dividends. Here are some of those skills:

  • Audio Engineering

  • Video Editing

  • Project Management

  • Talent Booking

  • Finances & Accounting

A Data Nerd Musician is…

The “Go-to” Problem Solver

Managed merchandising strategy, logistics and implementation using tour and customer data to refine, test, and amplify sales. Drove merchandise sales that grew 22% and exceeded revenue targets.

With an Agile methodology and mindset, built 50 production assets to market on time and meeting quality benchmarks across video and audio.

Tour Manager | Business Manager

Demonstrated a track record of sales growth: Oversaw over 600 full-scale performances across 40 states and Europe, resulting in a 20% increase in revenue each year.

I designed and managed everything from tour bookings, artistic releases and creative projects to video production and digital marketing resulting in business revenue exceeding $2M.

A Content Creator

Directed and Edited over 100 different videos with over 500K views in the last 3 years across YouTube, Instagram, and TikTok. Audio and mix engineer for over 50 songs on Spotify.

A multi-instrumentalist versed in a myriad of styles including Rock, Jazz, and Country.

Video Editing is Storytelling

Storytelling through music videos can be as deep as songwriting.

Video Editing is Technique

Driven by inspiration, and strife.

Other Works

Check out Blue Water Highway’s YouTube Channel for additional works!